The Carolina–Duke rivalry, also referred to as the UNC–Duke rivalry, the Duke–Carolina rivalry, The Battle of Tobacco Road, or The Battle of the Blues, is a fierce rivalry, particularly in men's college basketball, between the University of North Carolina at Chapel Hill and Duke University athletic teams. It is considered one of the most intense rivalries in all of sports: a poll conducted by ESPN in 2000 ranked the basketball rivalry as the third greatest North American sports rivalry, and Sports Illustrated on Campus named it the #1 "Hottest Rivalry" in college basketball and the #2 rivalry overall in its November 18, 2003 issue. The intensity of the rivalry is augmented by the proximity of the two universities, located only eight miles apart roughly along U.S. Highway 15-501, and the dissimilar funding structures of the schools, as North Carolina University of North Carolina at Chapel Hill is the flagship school of the multi-university UNC system and consistently ranked in the top 30 national universities by U.S. News and World Report. Duke University is located in Durham , North Carolina
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